“Colleges today can never assure students that after graduation they will at least test higher on the standardized tests than when they entered. If colleges could do that, they’d long ago have required exit examinations to boast of their success. Instead, the higher-education industry insists that almost any baccalaureate degree is a good deal, without worrying about how much it costs or whether their brand certifies any real knowledge. Again, the logic is that of consumer branding — as we see with Coca-Cola, Nike, and Google — in which status rather than cost-benefit efficacy is purchased. Does anyone believe that a graduating senior of tony Harvard, Yale, or Stanford knows more than a counterpart at Hillsdale or St. John’s?” Victor Davis Hanson, “Universities Breed Anger, Ignorance, and Ingratitude,” National Review, 10/22/2019.